Author archive for PROSAR

  • 3 Tips for Using Stock Photography Appropriately

    As of late, the use (or misuse) of stock photography has been much talked about in the media. The Conservative…

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  • Using Growth Driven Design to Make Existing Websites Perform

    With consumers (B2C and B2B) using the Internet to research or validate purchase decisions, your website is a critical component…

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  • It’s Time to Close the Marketing Industry Gender Gap

    Professional women are often told that if there’s a will,…

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  • Social Media is NOT a Numbers Game

    Google Analytics, ROI, CTR, traffic to site and followership. We try by every means possible to measure our impact on…

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  • Customer Service Is Social

    Taking care of your customers is how you stay in business. Customer support lines, email accounts, and in-person offices give…

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  • Back to School: Content Generation 101

    While some schools started last week, it is today that the majority of our kids are headed back to school.…

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  • Three Truths About Inbound Marketing (that they don’t want you to know)

    With some of the claims being made by online marketers, you could be forgiven for thinking that you can ramp…

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  • Inbound Selling: Connecting With Your Prospect

    Selling has changed. Selling has changed because buying has changed. Specifically, the buying process is now buyer “centric” where the…

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  • Why You Should Use Marketing Automation to Gather and Use Analytics

    Analytics. For many business owners and marketers, the word comes with mixed feelings: both excitement at the opportunities it could…

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  • Three Questions to Maximize Your Analytics

    The importance of monitoring your online properties is not understated. By monitoring, you learn where your ad dollars are going…

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