What to Consider When Writing for Web vs. the Page
Read moreIs all content created equal? Our team has done a lot of writing for clients over the past couple decades. When PROSAR first started, we wrote content primarily for printed material: brochures, magazines, posters, ads, reports,…
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I Have a Website, Why Do I Need Branding?
in Branding, Online Marketing onRead moreI have a website, a logo, and a mission statement, why do I need branding? This is a question asked by many when looking to grow their businesses online. It’s a question we expect and we’re happy…
[Do Not] Insert Catchy Blog Title Here
Read moreAka, why forcing content will never get you anywhere (at least long term). Content creation has a lot of benefits. It drives SEO, gives prospects and clients a reason to revisit your site, and helps establish…
3 Important Considerations for Engagement
Read moreThere are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have come to realize that certain words can become…
3 Best Practices for Online Lead Generation
Read moreLead generation is a popular phrase in modern sales and marketing, and justifiably so. A number of traditional techniques such as cold phone calls or creative advertising can be used to focus interest and draw attention…
