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How A Mission Statement Improves Your SEO
in Uncategorised onRead moreRecently I made a presentation to the Ottawa Chapter of SEMPO (Search Engine Marketing Professionals Organization). My talk was focused on developing your organization’s online presence — much lighter fare than the other presentation that evening:…
Why are C-suites Afraid to Update their Marketing Strategy?
Read moreMost C-suite executives are familiar with the terms Online Presence/Brand, Search Engine Optimization/Marketing (SEO or SEM), and Content Marketing. They may not be intimate with the specific tactics employed under these headings, but they have no…
5 Reasons Why You Need a Content Marketing Strategy
Read moreThe term Content Marketing is relatively new, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with your market. What has changed since the first…
