Can’t see the fundamentals for the trends?
Read moreCreating a meaningful website Natural photos and bold colours. Hero sliders and parallax feature strips. Material Design and micro-interactions. These were among the trends to watch in 2015 and the predictions for 2016. Trends are ever-changing…
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The Marketing Process Has Changed – Has Your Content Kept Pace?
Read moreIt’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually anything they want to buy, and they seek…
Twitter’s Changing. Are You?
in Social Media onRead moreTwitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture…
3 Tips on How to Weather the Economic Storm in Your Marketing Plan
in Online Marketing onRead moreEconomic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes may be necessary to adjust to this new order, some may be tempted to abandon their…
Is Astroturfing Smart Content Generation?
Read moreWe live in a time when most consumers, for both B2C and B2B, search the Internet to find information and solutions. They may not buy the product or service online, but they’ll often know exactly what…
