Sharing Across Demographics
in Social Media onRead moreThere’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality to it, something important but you’re never quite sure what it means. It’s a very broad…
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Caring is Always Smart Marketing
in Online Marketing, stories onRead moreThis time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting this year). And marketers, clad in their ugly Christmas sweaters and spiked hot cocoa in hand,…
To be or not to be Social? That is the question
in Social Media onRead moreWhen I first started working in Social Media, it was still an option to be or not to be social. Some companies chose to remain off the radar in social media (and might have suffered, let’s…
10 SEO Strategies to Achieve Higher Exposure in Google
in Search Engine Marketing, SEO onRead moreIf you were to ask Google “how can I help my website compete better in the search results?” you’d likely get their standard response of “focus on providing excellent, relevant content”. They’re not wrong. In…
Content Creation: How Hard Can It Be?
Read moreThe recent release of State of Inbound 2015 hi-lights a number of key takeaways, such as: “Marketers should create compelling content that reflects their company’s voice and brand while helping the consumers of this content turn…
