Planning for 2016: Inbound Trends & Patterns Worth Noticing
Read moreAs 2015 rushes toward its close, it’s time to start planning for next year. Any business that hopes to succeed will include a marketing plan in their business strategy, but it’s not enough to just pay…
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Who’s Your “Amy”?
in Customers onRead moreLast week the Globe and Mail published an article by Marina Strauss on Sears Canada’s marketing focus (New Sears Canada president’s mission: Win over ‘Amy’) — spoiler alert, it’s all about Amy. Amy is “40 years…
Ladies Who Lead: Inspiring Stories of Successful Women in Marketing
in stories onRead moreThere’s a lot to love about the award-winning show Mad Men – especially if you’re in the marketing, communication or advertising industries yourself. However, if you’re…
Do-It-Yourself Online: Yes or No?
in Online Marketing onRead moreThey say that a little bit of knowledge is dangerous. In the case of building on the Internet, this is particularly true. What used to be infinitely complex to create is now made simple by a…
The 3 A’s to Business Networking Online
Read moreRecently, I have been looking up different ways to maximize online strategies to connect with potential partners and networks. I mostly found that articles don’t explore as much the idea of social media as a networking…
