Effective Simplicity – 3 Steps to Building an Online Marketing Plan
Effective marketing can help a business soar. Business people know this. Just watch a few episodes of the CBC’s “Dragons Den” to hear the most common response to the…
Is Guerrilla Marketing Still an Option for Smaller Companies?
Guerrilla marketing can be a surprisingly effective means of gaining awareness and strong brand positioning. The benefits of a successful campaign or event include: Position your brand with…
In marketing your organization online, “content is king” is more truth than cliché. All the advertising in the world cannot compensate for a lack of substance on a website.…
As a marketer, of course, I believe in video and integrating it into my overall marketing strategy. But as a project manager with a budget to manage, whenever…
Creating a meaningful website Natural photos and bold colours. Hero sliders and parallax feature strips. Material Design and micro-interactions. These were among the trends to watch in 2015…
The Marketing Process Has Changed – Has Your Content Kept Pace?
It’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually…
