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Twitter’s Changing. Are You?
Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x…
January 27, 2016 by PROSAR
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3 Tips on How to Weather the Economic Storm in Your Marketing Plan
Economic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes may be necessary to adjust to this new…
January 21, 2016 by PROSAR
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Is Astroturfing Smart Content Generation?
We live in a time when most consumers, for both B2C and B2B, search the Internet to find information and solutions. They may not buy the product or…
January 13, 2016 by PROSAR
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Sharing Across Demographics
There’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality to it, something important but you’re never quite…
January 6, 2016 by PROSAR
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Caring is Always Smart Marketing
This time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting this year). And marketers, clad in their ugly…
December 23, 2015 by PROSAR
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To be or not to be Social? That is the question
When I first started working in Social Media, it was still an option to be or not to be social. Some companies chose to remain off the radar…
December 18, 2015 by PROSAR
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3 Tips on How to Weather the Economic Storm in Your Marketing Plan